Online Marketing Pricing/Programs

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DIY (Do-It-Yourself):

Instructions on how to increase your leads using online tools and processes.


Budget Based Program:

A custom program to fit your available budget


Phased Program:

A program in phases to enable results monitoring and phased spending

 

Packages:

Packages that optimize specific areas as low as $200

Online Monitoring Package

  • Website Analytics - Do you know who is visiting your website, where they are coming from, and how long they’re staying? If not, you have no idea how your marketing dollars are performing and where to cut/expand budget.
  • Installation of website monitoring program
  • Monthly reporting (via email)
  • Reputation Monitoring - Are you members of any professional societies?  Are you leveraging your position to enhance your company's reputation?  What are your customers (or competitors) saying about you online? Are you getting any press mentions or negative reviews you are unaware of? Monitors everything found via Google (online newspapers, press releases, customer forums & review sites, etc)
  • Monthly reporting (via email)

Customer Acquisition Package

Includes everything in Online Monitoring Package, plus...

  • Local Search Engine Marketing - Are your local customers able to find you via a Google search? If not, you’re missing out - a majority of customers (92%) research purchases online before ever picking up the telephone.
  • Optimization for selected keywords with a focus on Google & Yahoo (example keyword: workers' compensation insurance Nashville)
  • Management of local listing – Management of listings in local directories and submit user reviews (ensuring customers click on your site versus your competitors)

Email Marketing

Includes everything in Online Monitoring Package, plus...

  • Management of email marketing vendor & account set-up
  • Creation of personalized email template, using your logo and color scheme, making it easy for you to login and send professional campaigns
  • Option of adding sign-up form to your website so site visitors can sign-up for your emails
  • Ensure your email communication is CAN-SPAM compliant & you stay off blacklists to improve deliverability (help you get into your customer’s inboxes)
  • Training to use email marketing program to send communication and support each month during your campaign sends.

 

Minimum 3-month commitment required with any package

 

Add-Ons:

Website Design Package

Need an entirely new website?  We can design a completely new website that complies with customer's goals for accessibility, design, and function.

Blog Design & Set-Up

Build your reputation & communicate with customers easily. More than 50% of consumers read blogs.

Pay-per-Click Marketing

Go beyond local listings! Development, launch, and management of pay-per-click campaign in Google to send additional traffic/customers to your website. With Pay-Per-Click Marketing, start seeing results the same week you sign-up!

Social Media Marketing

Target your customers by age, location, and occupation on a pay-per-click or branding basis. Includes development, launch, & monthly management of campaign. Specifically, targeting Facebook, MySpace, and/or LinkedIn social networks.

Marketing Campaign (via direct mail, promotional mail, or email)

Target certain demographics in your area for promotional mail (i.e. new incorporations within the state of Tennessee.)

National or International Search Engine Optimization

Looking for national presence in the search engines (for national phrases such as ‘patent law firm’ versus ‘patent law firm New Orleans’? Take your Search Engine Optimization campaign to the next level, beyond local listings.